Academic Consultant · Sheffield, UK

Masum
Murtaza

Lecturer, researcher, and academic consultant with over fifteen years of experience in UK and international higher education. Available for consultancy nationwide.

FHEA PGCHE MCMI CMBE
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Masum Murtaza at his Sheffield office
15+
Years in Academia
11
Publications
3
Universities
MBA
Gold Medallist
Academia.edu | LinkedIn | Google Scholar | ResearchGate | ORCID: 0000-0001-9851-4277

Available for Consultancy

Business strategy · Marketing · Research methods · Organisational behaviour · Higher education advisory · Dissertation support

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Masum Murtaza teaching
About

Educator.
Researcher.
Consultant.

With over fifteen years in UK and international higher education, Masum brings scholarly rigour and practitioner insight to every engagement — from postgraduate teaching to doctoral-level research and professional consultancy.

Full Biography →
Gallery

In Action

HR Carnival 2019
HR Carnival 2019, Khulna University
Talent Search Competition 2019
Talent Search Competition 2019
Speaking at NUBT Khulna
NUBT Khulna
Latest

Recent Activity

2025–2026
PGCert HE Completed – Merit · FHEA Awarded

Birmingham Newman University. Achievement of Fellowship of the Higher Education Academy.

2025
New Publication: Inclusive Consultation & Social Housing Policy

Peer-reviewed paper examining hard-to-reach community engagement during COVID-19.

2025
Ethics in Teaching: Philosophical Foundations

New paper exploring philosophical underpinnings of ethical practice in higher education.

Current
Module Leader – BSM22104 & BSM22004

Delivering Business Strategy and Business Environment across three UK university partnerships.

Masum Murtaza
Biography

Masum Murtaza

Lecturer · Researcher · Academic Consultant · Sheffield, UK

Masum Murtaza speaking
About

Educator. Researcher. Scholar.

Masum Murtaza is a Lecturer, Module Leader, and Academic Consultant based in Sheffield, United Kingdom. With over fifteen years of experience spanning UK and international higher education, he brings a distinctive blend of scholarly rigour, practitioner insight, and a genuine commitment to student success to everything he does.

Currently delivering teaching at Fairfield School of Business across partnerships with Ravensbourne University London, Bath Spa University, and Birmingham Newman University, Masum leads modules in Business Strategy (BSM22104) and Business Environment (BSM22004). His teaching philosophy is grounded in constructive alignment and Universal Design for Learning — ensuring that every student, regardless of background, is supported to achieve their full academic potential.

FHEAMCMIPGCHECMBE
Research

As a researcher, Masum's primary scholarly interest lies at the intersection of emotional intelligence, organisational commitment, and employee performance. His doctoral research — currently in progress — investigates how emotional intelligence shapes individual work performance in the UK service sector, mediated by organisational commitment, employing Structural Equation Modelling (SEM) with bootstrapped mediation analysis. This work draws on established psychometric instruments including the Wong and Law Emotional Intelligence Scale (WLEIS), Meyer and Allen's Organisational Commitment Questionnaire, and the Individual Work Performance Questionnaire (IWPQ).

Qualifications & Community

Masum holds an MSc in International Marketing from Sheffield Hallam University, an MBA with First Class Distinction and Gold Medal from the University of Rajshahi — where he graduated top of his cohort — and a Postgraduate Certificate in Higher Education (Merit) from Birmingham Newman University, through which he attained Fellowship of the Higher Education Academy (FHEA). He is also a Member of the Chartered Management Institute (MCMI) and holds the PGCHE and CMBE designations.

Beyond the academy, Masum serves as President of Sheffield Muslim Society, where he leads community education initiatives and represents a large and diverse constituency across South Yorkshire. He is available for consultancy engagements in business strategy, marketing, research methods, organisational behaviour, and higher education advisory work.

Education
PGCert HE – Merit · Birmingham Newman University · 2025–26
Leading to Fellowship of the Higher Education Academy (FHEA)
MSc International Marketing · Sheffield Hallam University · 2020–21
MBA – First Class Distinction, Gold Medal · University of Rajshahi · 2008–10
Graduated top of cohort
BBA · University of Rajshahi · 2004–08
Masum Murtaza at HR Carnival
Masum Murtaza teaching
Masum Murtaza Sheffield office
Masum Murtaza presenting research
Scholarship

Research & Publications

Peer-reviewed papers, thesis chapters, and conference presentations

Academic Profiles

Find My Work Online

🎓
Academia.edu
11 papers · 4 thesis chapters
📚
Google Scholar
Full citation record
🔬
ResearchGate
Full-text papers
🆔
ORCID
0000-0001-9851-4277
Publications

Selected Works

Inclusive Consultation and Social Housing Policy during COVID-19: Engaging Hard-to-Reach Communities in Crisis Contexts
PaperFairfield School of Business · 2025
Investigates consultation practices and stakeholder engagement in social housing policy, with emphasis on hard-to-reach populations. Employs qualitative comparative methodology drawing on UK, Netherlands, New Zealand, and US case studies. Finds digital platforms intensified exclusion for digitally marginalised groups, arguing for hybrid and adaptive engagement models.
Ethics in Teaching: Philosophical Foundations and Pedagogical Imperatives
PaperFairfield School of Business · 2025
Explores the philosophical foundations underpinning ethical teaching practice in contemporary higher education, examining how ethical frameworks shape inclusive, respectful, and socially responsible learning environments.
Section 109 of Bangladesh Labor Code 2006: Law and Practices at the Garments Industry in Dhaka
PaperMan In India · 2014 · with Faroque, O., Islam, M. R.
Examines the practices of Section 109 of the Bangladesh Labor Code 2006 in the Dhaka garments sector, focusing on female worker protections and the gap between statutory provision and workplace reality.
Learning Ethics: Ethics in Teaching
PaperNorthern University of Business & Technology Khulna · 2019
Examines moral principles distinguishing right from wrong behaviour, applying ethical theory to teaching contexts and exploring how educators can foster ethical awareness across disciplines.
The Impact of Individual-Level Variables on Job Satisfaction at Commercial Banks in Bangladesh
PaperMan In India, 94(1–2), 371–381 · 2014 · with Faroque, Islam, Rashid
Investigates how demographic, attitudinal, and motivational factors influence job satisfaction among commercial bank employees in Bangladesh using survey-based quantitative methodology.
Thesis Chapters — Four chapters available on Academia.edu
Thesis ChapterAcademia.edu
Conference Presentations — Two presentations available on Academia.edu
ConferenceAcademia.edu
Professional Development

Continuing Professional Development

Advance HE · 2026
International Lifelong Learning Symposium 2026
Advance HE · 2026
Smarter Futures: AI for Impact
Advance HE · 2026
Understanding Student Success and Engagement in Learning
Advance HE · 2026
Connecting Research Culture and Impact
Birmingham Newman University · 2026
Supporting Student Success Without Compromising Academic Integrity
Bath Spa University · 2026
Generative AI in Higher Education
Fairfield School of Business · 2025
Teaching in Higher Education
Education & Training Foundation · 2025
Safeguarding and Prevention in Further Education
Ravensbourne University London · 2024
Classroom Management and Innovative Pedagogy
Sheffield Hallam University · 2023
Inclusive Leadership and Cultural Intelligence
IQAC, Jagannath University · 2018
Ethical Values in Higher Education
Pearson plc · 2016
BTEC Qualifications and Assessment
Invited Lectures & Keynote Seminars

Selected Talks & Keynotes

Embedding PPD to Enhance Student Engagement and Retention
Bath Spa University · 2026
Teaching Ethics to Learners
Birmingham Newman University · 2026
Foundations of Managerial Skills
Khulna University, Bangladesh · 2019
Leadership Development
Do for Bangladesh · 2019
Teaching Methodology (×2 cycles)
IQAC, NUBT, Bangladesh · 2019
Behaviour, Attitude & Communication Skills in Healthcare
Islami Bank Hospital, Bangladesh · 2018
Retailing and Small Business Management
American Corner, Bangladesh · 2018
Managing Human Resources
NUBT Khulna, Bangladesh · 2017
Research Interests

Areas of Scholarly Focus

My scholarship sits at the intersection of organisational behaviour, marketing strategy, and higher education pedagogy — with a particular focus on how affective factors shape individual and organisational outcomes in service-intensive environments.

Emotional Intelligence Organisational Behaviour SEM & Mixed Methods Marketing Strategy Higher Education Pedagogy Consumer Behaviour Business Ethics
Masum Murtaza teaching
Education

Teaching & Learning

Research-informed, student-centred teaching across three UK university partnerships

Masum Murtaza lecturing
Module Leader · Ravensbourne University London

BSM22104
Business Strategy

This module equips students with the analytical tools and strategic thinking skills needed to evaluate competitive environments and make informed business decisions. Drawing on industry case studies and real-world scenarios, students explore how organisations formulate and implement strategy in dynamic and uncertain markets.

Core frameworks include Porter's Five Forces, PESTLE Analysis, SWOT, Value Chain Analysis, and the Resource-Based View. Teaching is delivered through interactive lectures, group-based case study analysis, and applied problem-solving activities.

Porter's Five ForcesPESTLESWOTValue ChainCompetitive Strategy
Masum Murtaza at NUBT
Module Leader · Bath Spa University

BSM22004
Business Environment

This module provides students with a comprehensive understanding of the external and internal forces that shape organisational decision-making. Students examine how macro-environmental factors interact with market dynamics to create both challenges and opportunities for business.

The module emphasises critical analysis and real-world application, with students developing the ability to assess environmental complexity and advise on strategic responses.

PESTLEMacro EnvironmentStakeholder AnalysisMarket Dynamics
Masum Murtaza
Module Leader · Ravensbourne University London

BSM24006
Creative Venture

This Creative Ventures module represents an opportunity for students to showcase their creative flair, problem-solving skills, and entrepreneurial mindset. Drawing inspiration from inquiry-based teaching and learning, the module will enable students to develop an idea related to a start-up tailored to their area of interest and desired progression route.

Through an authentic real-world challenge, students will explore innovative solutions, cultivating critical thinking, research, and problem-solving abilities. The venture creative project will serve as a launchpad to inspire their future studies and career aspirations, whether in content creation, marketing, design, fashion, or general business.

The module empowers students to harness their creativity, develop their professional skills, and present a suggested business venture idea that demonstrates their unique talents and potential. Students will collaborate with their tutor to pitch suggestions and deliver a final project idea that reflects their interests, passions, and dedication.

EntrepreneurshipCreative ThinkingInquiry-Based LearningStart-UpInnovation
Further Modules Taught

Selected Teaching Portfolio

Critical Thinking & Research Writing & Communications Introduction to Business Management Developing Professional Skills Education & Society Being Human in a Digital World Creative Venture Fundamentals of Business Management Professional Life Practice Marketing Fundamentals Marketing Management Service Marketing International Marketing Advertising & Sales Management Consumer Behaviour Brand Management Principles of Management Organisational Behaviour Human Resource Management Business Communication International Business Strategic Management Management Information Systems
Philosophy

Constructive Alignment & Universal Design for Learning

My approach ensures learning outcomes, teaching activities, and assessments form a coherent whole. I apply UDL principles to make content accessible and intellectually engaging for all students, embedding authentic assessment and reflective practice throughout. Research-informed teaching is central to my identity as an academic.

Masum Murtaza teaching
Learning

Resources & Materials

Lecture notes, short courses, and video content for students and professionals

Lecture Materials

Downloadable Notes & Slides

Handouts, frameworks, and study guides from my modules

📋
BSM22104 · Business Strategy
Porter's Five Forces — Lecture Notes

Framework overview, worked examples, and case study applications.

⬇ Download PDF
🌍
BSM22004 · Business Environment
PESTLE Analysis — Lecture Notes

Step-by-step PESTLE framework with industry examples and templates.

⬇ Download PDF
📊
Research Methods
Introduction to SEM — Study Guide

Beginner's guide to Structural Equation Modelling for business research.

⬇ Download PDF
Short Courses

Self-Study Courses

Structured learning pathways for students and professionals

🎯
Business Strategy
Strategic Analysis Masterclass

Covers Porter's Five Forces, PESTLE, SWOT, Value Chain, and RBV with worked examples from UK and global industries.

5 modulesBeginner–Intermediate
Enrol Now →
🧠
Research Methods
Quantitative Research for Business

Survey design, data collection, SPSS basics, and interpreting results for business and management dissertations.

6 modulesIntermediate
Enrol Now →
💡
Organisational Behaviour
Emotional Intelligence at Work

An accessible introduction to emotional intelligence in professional settings, drawing on the WLEIS model and UK service sector applications.

4 modulesAll levels
Enrol Now →
📝
Academic Writing
Writing for Higher Education

Academic writing conventions, critical argumentation, referencing (APA/Harvard), and structuring essays and dissertations for UK higher education.

4 modulesBeginner
Enrol Now →
Video Content

Lectures & Talks

Recorded sessions, keynote presentations, and academic talks

Higher Education Pedagogy
Teaching Ethics on Learners

Research presentation on the pedagogical impact of teaching ethics on learners — Birmingham Newman University, 2026.

▶
Research Methods
Introduction to SEM

A beginner-friendly walkthrough of Structural Equation Modelling for business students.

▶
Conference Talk
Emotional Intelligence & Performance

Conference presentation on EI, organisational commitment, and employee outcomes.

Need more support?

Book a one-to-one session

These resources are free to use. For personalised guidance, book a session directly with me.

View Sessions →
Masum Murtaza
One-to-One

Sessions & Mentoring

Tailored academic and professional support for students, researchers, and professionals

Services

How I Can Help You

All sessions available online via Zoom or Teams, and in-person in Sheffield

🎓
Academic Mentoring
Guidance for postgraduate and doctoral students on research design, methodology, literature review, and academic career development. Ideal for MBA, MSc, and DBA students.
📊
Research Methods
Expert support in Structural Equation Modelling (SEM), quantitative analysis, SPSS, survey design, and dissertation supervision. Suited to business and social science research.
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Business Strategy Coaching
Coaching on Porter's Five Forces, PESTLE, SWOT, and other strategic frameworks. Ideal for students preparing for exams or professionals developing strategic thinking.
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CV & Applications
Professional academic CV review, personal statements, covering letters, and job application support for academic and professional roles.
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Higher Education Admission & Guidelines
Expert guidance on UK university admissions, UCAS applications, personal statements, and navigating higher education pathways from foundation to postgraduate level.
📘
GCSE Business Studies
Targeted support for GCSE students covering key business concepts, exam technique, case study analysis, and revision strategies.
🏆
NVQ / BTEC (Level 1–7)
Specialist support across NVQ and BTEC qualifications in Business and Management, from Level 1 through to Level 7 professional development programmes.
📗
A Level Business Studies
Comprehensive A Level support including unit-by-unit revision, essay technique, case study practice, and exam preparation for all major awarding bodies.
🏫
HND in Business
Academic support for HND students covering assignments, unit content, progression advice, and transition planning into undergraduate degree programmes.
🎒
Undergraduate (Level 3–6)
Support for undergraduate students across all levels — from first-year foundations to final-year dissertations — in Business, Marketing, Management, and related disciplines.
🔬
Postgraduate (Level 7)
Tailored guidance for MBA, MSc, and DBA students on research design, academic writing, dissertation supervision, and professional development at Level 7.
🌍
Language Learning — Bangla / Urdu / Hindi
Conversational and written language support in Bangla, Urdu, and Hindi — suitable for heritage speakers, beginners, and those wishing to develop professional language skills.
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Request a One-to-One Appointment
Community

Discussion Forum

Ask questions, share ideas, engage with peers

AS
Amara Salim
2 days ago
Could you recommend resources for Porter's Five Forces in digital industries?
JT
James Thornton
5 days ago
Really helpful session on SEM methodology — looking forward to the next one.
Masum Murtaza
Profile

Curriculum Vitae

Qualifications, experience, and professional memberships

Current Role
Lecturer & Module Leader — Fairfield School of Business

Delivering Business Strategy (BSM22104) and Business Environment (BSM22004) across Ravensbourne University London, Bath Spa University, and Birmingham Newman University.

Education

PGCert HE – Merit
Birmingham Newman University · 2025–26 · FHEA
MSc International Marketing
Sheffield Hallam University · 2020–21
MBA – First Class Distinction, Gold Medal
University of Rajshahi · 2008–10
BBA
University of Rajshahi · 2004–08

Experience

Lecturer & Module Leader
Fairfield School of Business · Current
College Operations Administrator
Sheffield Hallam University
Head of Department & Assistant Professor
Bangladesh · Prior to UK career

Memberships

FHEA – Fellow, Higher Education Academy MCMI – Chartered Management Institute PGCHE CMBE

Research Focus

Emotional Intelligence Organisational Behaviour SEM & Mixed Methods Marketing Strategy Higher Education

Community

President of Sheffield Muslim Society — leading community education initiatives across South Yorkshire.

⬇ Download Full CV View ORCID Record
Masum Murtaza presenting
Masum Murtaza at NUBT
Masum Murtaza
Connect

Get in Touch

Research collaboration, speaking, consultancy, or student support

Contact Details

✉
Emailmasum@masummurtaza.com
📍
LocationSheffield, South Yorkshire, UK
🌐
Websitewww.masummurtaza.com
🕌
CommunityPresident, Sheffield Muslim Society
Academic Profiles
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